Best practices for reviewing products you've received for free
Editor's note: This post was cross posted from the Google Webmaster Central Blog . As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with Google Webmaster Guidelines . Use the nofollow tag where appropriate Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes . Companies sometimes urge bloggers to link back to: the company’s site the company’s social media accounts an online merchant’s page that sells the product a review service’s page featuring reviews of the product the company’s mobile app on an app store Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company ...